I’ve talked a bit before about why I wanted to start this email newsletter, and all of it pretty much boils down to wanting to have a way to reach people with news and updates about and and posts from Hermetic Library without being submarined by social media company algorithms, extorted for exorbitant fees to reach people already following Hermetic Library accounts, or having the signal otherwise drown in the noise.
But, I haven’t really talked too much about my ideas of what success looks like for this list beyond that. Obviously, I’d like to reach people that want to hear from me about Hermetic Library and things related to the subject matter.
My modest goal for this free newsletter, which I don’t recall if I’d actually said aloud before, is to have just 1% as many subscribers as I have followers across social media, by end of the year. Across all my social media accounts, I actually have a huge number of followers, to be honest, even if I don’t regularly reach them. So, getting to that number seems like it’s going to be a struggle to get there, but is still possible!
Eventually getting to 10% would be bonkers awesome though … at that kind of numbers, if we maintain 30% open and 20% click rates, that’s a fully armed and operational battle station. It might sound mercenary to talk about metrics, but that’s a way I can show the impact of the newsletter to others.
One tenth of the followers on social media being subscribed to this newsletter is a lot of people, and since the newsletter actually goes out to everyone, I’d already be reaching more people than I do on social media with orders of magnitude more following! It’s wild how bad it is on all the social media platforms for site like Hermetic Library, indie sites without any marketing budget to cough up to platforms shaking us down for wads of cash on every post, trying to reach people, but that’s what I’m hoping to fix by getting to people more directly through email.
And, the weekly free issues of the newsletter are available online too so people can lurk before subscribing, but ultimately I hope to reach those people that want the hear from me about the library and related things and have them subscribe for more.
I really feel like that’s when things might start cooking. I would expect at that point, and maybe leading up to that point, I will be able to point to the metrics as proving there’s an audience that I actually reach to artists, writers, and other creatives across the town-gown-tau spectrum. I think if I can show that then there’s a big chance that there’d be a lot more interest in participation with submissions and guest posts, book excerpts and new essays, and more.
So, ultimately, when I think about what the success of this email newsletter looks like, it really is about finding ways to offer even more interesting and awesome content for everyone!
I suppose I could also mention that you can help! If you enjoy what I’m doing on the site, in the newsletter, and so on, you can help by spreading the word. Consider who you know that might be interested in this also, and let them know. You could ask if they’d be interested, and then forward a newsletter or send them the link to it online so they can check it out for themselves. If you’ve got social media accounts, consider mentioning the site and newsletter to people you know there. And, you know, if you’re safe and sane, and avoid the plague like … um, the plague … yeah, and find yourself starting to socialize in person again, you probably know people that are interested in the subject matter of the library, and may not know about the site (how can that be?!) but moreover may not know about the newsletter.
If you enjoy this newsletter, consider helping out by letting others you know, who might be interested, in on it too! The more people subscribed to the newsletter, the more chance this newsletter has to become even better for everyone!